About Justin

Professional Experience

Justin McKinney is an expert growth marketer working with brands to build & scale sustainable organic growth strategies. In a decade of marketing experience on both the brand and agency-side, he’s helped brands like Adobe, Bloomingdales, The Home Depot, NBCUniversal, Quickbooks and Aspiration build, refine, and execute scalable organic growth strategies.

Justin began his career at Wpromote, a full-service digital marketing agency. During his 7+ years there, Justin led SEO & Content Marketing campaigns for dozens of clients, all of varying sizes, audiences, and verticals. Justin quickly rose to leadership positions in the Earned Media department, and after only 5 years was appointed Head of SEO and responsible for leading and growing a team of 30+ across 5+ states.

As the Head of SEO, Justin managed operations, P&L, strategy, new business acquisition, and client services. During his tenure at Wpromote, Justin transformed Wpromote’s SEO program into a nationally-recognized powerhouse, winning awards from the Forrester Wave, Search Engine Land, and Brightedge. This transformation helped Wpromote sign on the largest and most well-recognized enterprise brands the Earned Media team had ever worked with.

After being immersed in the agency world, Justin moved to working on the brand-side. Having both agency and ‘in-house’ experience provides Justin with a unique perspective and facilitated stronger working relationships with external partners.

He currently works as the Director of SEO at Aspiration, where he helps the world’s leading provider of high-quality carbon offsets build authority and visibility in the emerging ESG industry. In addition to leading SEO, Content, and CRO efforts across multiple websites and product lines, Justin also closely partners with Product and Product Marketing teams to ensure that organic growth is both built into the foundations of new products, but also that Aspiration’s overall organic growth strategy is product-led.

Brands Justin Has Worked With

Justin has been fortunate to work with a number of incredible brands. Below are just some Justin has worked with, either as a direct tactician or by providing strategic leadership.

Awards

Justin has won several awards, both individually and as part of a team.

Justin and the InterDent team won the Search Engine Land award for Best Local Search Marketing Initiative – SEO, after improving lead volume by 25% from SEO following a brand and website relaunch.

Wpromote was ranked as the leading performance marketing agency in the country in 2019. One of the reasons for that top ranking was that Justin’s team, Search Engine Optimization, scored a 5/5 from the judges.

Justin also won the Brightedge Innovator Award for developing a voice search tracking and analysis tool.

Education

Justin earned his Bachelor’s Degree from the University of Southern California (USC). He majored in International Relations, Global Business, with an emphasis on Global Marketing.

Since graduating cum laude, Justin has expanded on his formal education by taking a number of marketing and programming courses, earning certificates from courses including:

Google Analytics Individual Qualification